So, this weekend was one of firsts for me. I organised my very first photo shoot; stayed up beyond midnight twice in a row with early morning starts to follow; had a full on diva strop with my location manager (aka ‘mother’) AND had an espresso dessert that sent me off the wall. I mean- totally- off the wall. Be proud people, I am clearly well on my way to becoming a fully fledged fashionista.
Now, call me naïve but I don’t think I realised just how hard it is to take good photos than just getting ‘snap happy’. I was fortunate that my chosen model has beautiful skin and hair, and so getting her to beauty base zero (thank you for that phrase Hunger Games!), was relatively easy and then colour just acted as an accenting feature. I did, however, discover I have nil inventiveness when it comes to directing models. I mean I had a whole bunch of images in my head that looked amazing… but strangely they didn’t quite translate… (clearly time to review my strengths and weaknesses before the next photo shoot in a couple of weeks!)
The website is taking shape slowly and if I may say so myself, is looking awesome! I’m spending my evenings selecting the best images from god knows how many hundreds and then getting my photographer to make them web ready. From the research I’ve done, one of the key points that has been emphasised over and over again is the importance of stellar shots to really show the product to advantage. Some of the images I’ve selected thus far are incredible and it’s an awesome feeling knowing that the pictures have captured what I’ve created and shown the items off so very beautifully.
As I mentioned previously, this first collection is going to be a sample only. I’ll be spending August designing and making up samples for the Autumn/Winter collection which will be the first full collection. I am so excited about the designs I’ve already come up with I can hardly wait to begin working on them. In my head they are fully realised creations- all I now need is to get reality to match.
The learning curve so far has been steep and undoubtedly about to get vertical, but hiking up this mountain has so far been such a fantastic experience that even if it was all to crash and burn ultimately, I won’t ever regret it. (On a tangent, I kind of want to shout, ‘freedom!’ a la Braveheart at this point, but it seems a little OTT. Not that I’m against OTT per se… But I suspect William Wallace MAY have been fighting for a little more than freedom from humdrum routine. Just saying.)
Anyhow, just to tease y’all a little bit, check out the sneak pics of some of the fabrics and prints I’ve been working with for this inaugural collection. Do let me know if there are particular prints you like. Audience feedback is always always helpful and much appreciated.